It starts with being an introvert…

...and a bit of a control freak.

On any given day, you'll find me in my little hole-in-a-wall studio, making sugar flowers, baking, and coaxing fondant into gleaming towers of perfection. It's my dream job, because I love working with my hands, I love making beautiful things, and I love working alone.

I don't hire anyone because I like to have full control over all of my work. This means that I can't make a lot of cakes - only 3 a week. But I'd rather make 3 great cakes than 10 mediocre ones.

This also means that the most horribly pretentious words of the new millennium - "artisanal", "bespoke", "handcrafted" - actually describe what I do.

How did this all happen? I was a newspaper journalist for 15 years before motherhood prompted me to slow down and do something different. In pursuing a hobby, I found myself setting up shop in 2012 and making cakes full-time.

What's great is that I get to go into full introvert mode every day, making pretty things to the sounds of Sade and Radiohead. (Okay, and BTS.)

But what's even better is that I get to be a part of so many happy occasions, be it weddings, birthdays or anniversaries. I may not be your guest, but my cake is always out front and centre.

I can't wait to be a part of your celebration next.

Paulin Sign

You may be wondering...

Prices start from a minimum of $1,000 for a 3-tier cake that feeds 140. The final price will depend on the number of tiers, the size of the tiers, and the level of complexity in making the sugarflowers and decorations. If you have a smaller party, you can have just one or two tiers of cake and replace the rest with dummies. Sizes are fully customisable, so feel free to drop me a line with your requirements and I'll be happy to suggest suitable options.

Delivery is complimentary and available to all parts of Singapore and Sentosa. I deliver every cake personally.

Tastings are held on an ad-hoc basis and available for a small fee. Do contact me to ask about the next available date.

Consultations at my studio can be arranged on weekdays between 10am and 2pm and most Saturdays. Or if you're tight on time, we can run through all the details entirely on Whatsapp.

Decorations are all made by hand. Sugarflowers and fabric effects are made from a sugar-and-gum mixture called gumpaste, while most other details such as laces, tiles, wraps, stripes and pearls are made from fondant. I prefer not to work with fresh flowers as they are loaded with pesticides and should not come in contact with cake.

Design-wise, I have drawn inspiration from sources as far afield as fashion, fabric effects, architecture, origami, Art Deco, barbwire, floor tiles... whatever I find beautiful. But what's constant throughout is my inclination towards clean, uncluttered and sophisticated designs. To see my full portfolio, check out my Instagram and Facebook.


My moist, tender butter-based sponge cakes are matched with satiny smooth Italian meringue buttercream and chocolate frosting. Below are 5 recommended combinations, but feel free to swop them around to suit your preference.

Chocolate espresso cake with maple buttercream

Vanilla cake with cherry blossom + lime zest buttercream

Earl Grey tea cake with miso + caramel buttercream 

Yuzu cake with elderflower + lemon zest buttercream

Champagne cake with raspberry + orange buttercream 

Featured in print and on screen...

LIANHE ZAOBAO, Sep 2016, Marbled and metallic cake trends
Sep 2016
Marbled and metallic cake trends
ICON WEDDINGS, Sep 2016, Oriental-themed wedding cake
Sep 2016
Oriental-themed wedding cake
THE WEDDING SCOOP, Oct 2015, Bouquet-inspired wedding cakes
Oct 2015
Bouquet-inspired wedding cake
PRESTIGE WEDDINGS, May 2015, Spring-inspired cake
May 2015
Spring-inspired wedding cake
INSIDE THE KNOT editorial, Apr 2015, Industrial chic cake
Apr 2015
Industrial chic wedding cake
STYLE: WEDDINGS, Aug 2013, Ruffles and textures
Aug 2013
Ruffled and textured wedding cake
STYLE: WEDDINGS, Sep 2012, Art Deco wedding cake inspired by 1920s textiles
Sep 2012
Art Deco wedding cake inspired by 1920s textiles
APPETITE, Dec 2011, Wintry Christmas bundt cake
Dec 2011
Wintry Christmas bundt cake
TATLER WEDDINGS, Autumn/Winter 2011, Pleat wedding cake inspired by Carolina Herrera gown
Autumn/Winter 2011
Pleat wedding cake inspired by Carolina Herrera gown
HER WORLD, Feb 2011, Ruffle cake inspired by Badgley Mischka shoes
Feb 2011
Ruffle cake inspired by Badgley Mischka shoes


How do you instil the essence of haute couture wedding gowns into cake? A behind-the-scenes look at the design process for a display cake I made for Vera Wang Singapore.


The marbled fondant effect has taken the cake world by storm. A quick look at how it's done as I make a marbled and copper-painted wedding cake for my lovely client Lydia.

Others have said...

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“My sincerest thanks and appreciation for such a beautiful work of art, my proudest masterpiece and best decision I made as part of my wedding preparations.” 

~ Michele Seah, bride

"Thank you for my beautiful dream wedding cake. It was exactly what I'd been hoping for, so elegant and classic, and it received so many rave reviews on the night."

~ Ann Yip, bride

"You know the cake rocks when your wedding guests start eyeballing the other tables' slices. It was utterly delicious, a perfect ending to our wedding dinner."

~ Joanne Lee, bride

"Thank you for the beautiful and delicious cake. My little cousins loved it so much, they went around hunting for leftovers after an 8-course lunch!"

~ Shanmin Chen, bride

"The attention to detail and delicate design that Paulin puts in her work is amazing. We believe wedding cakes can be both beautiful and delicious - something that Crummb does very well."

~ Angela Tioanda, wedding planner at The Wedding Stylist

"Paulin's cake creations never disappoint. They are always stunning, with great detailing, and they balance elegance with modernity. Her designs always leave a lasting impression."

~ Maureen Cheng, creative director, Luxury Division, SPH Magazines

"There were these glorious, delicate sugar blooms and exquisite Peranakan sugar tiles with icing details. This was a cake resonant with the magic of the day. Thank you Paulin."

~ Marianne Cheong, mother of the bride

"Paulin was very warm and forthcoming throughout our discussions, and she made us feel so comfortable. Our guests loved the cake's light and moist texture - it was clearly a hit."

~ Sylvia Seah, sister of the groom

Get in touch...

...if you need a quotation or have a question. I'd love to hear from you.


Please include in your email:
1. Date of your event
2. Venue
3. Number of tiers
4. Number of guests
5. Your budget (minimum charge is S$800)


80 Rifle Range Road,
Singapore 588386
(by appointment only)